BLDC E-Design is a virtual platform that provides homeowners with beautiful, livable interior design solutions for their spaces from the comfort of their sofa. We strategized every detail from name to user experience to interface, and worked along BLDC's team to develop a simple yet beautiful process from start to finish. We designed the website, orchestrated interactive forms, crafted the narrative, directed photoshoots and created "take home" collateral for the platform. Social strategy was developed for pre and post launch. We created various posts to speak to the platform's value, the offering and how to choose the right package.